Apple's New Upgrade Plan Aims to Offset Potential $1,500 iPhone 18 Pro Price Amid Chip Shortages

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27 July 2026 at 3:26 am

Apple's New Upgrade Plan Aims to Offset Potential $1,500 iPhone 18 Pro Price Amid Chip Shortages

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Summary

Apple's new upgrade plan aims to mitigate the potential $1,500 price tag for the iPhone 18 Pro Max, as CEO Tim Cook indicates that AI chip shortages will necessitate price increases.

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