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25 August 2026 at 2:24 pm
Summary
Lego's sales increased by over a fifth in the first six months of 2026, driven by successful tie-ups with the football World Cup, Formula One, and the film KPop Demon Hunters, alongside its Star Wars and flower-based kits. The Danish toymaker reported a 21% revenue increase to 41.9bn Danish kroner (£4.8bn).
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