Adobe CMO Prepares for AI-Powered Era of Brand Discovery

Summary

Adobe's CMO, Lara Balazs, is navigating the shift in brand discovery from search engines to AI-driven interfaces, prompting chief marketing officers to rethink marketing measurement, team structures, and leadership in the AI era. The rapid evolution of AI is forcing marketing organizations to adapt quickly, with a focus on integrating AI into daily operations and fostering cross-functional collaboration.