Bollywood Box Office Booming, But OTT Deals Remain a Hard Sell

17 August 2026 at 1:54 pmHyperFast News

#Bollywood #box office #OTT deals #ancillary rights #film industry

Summary

Despite record box office earnings in the first half of 2026, Bollywood is facing challenges in securing OTT deals and ancillary rights, with buyers prioritizing proven audience appreciation over mere box office success.

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Bollywood Box Office Booming, But OTT Deals Remain a Hard Sell

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Bollywood Box Office Booming, But OTT Deals Remain a Hard Sell

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