Marketing News

A drone-powered for a new President's Choice AI-powered chatbot lit up Toronto's sky, drawing criticism from some residents who called it 'dystopian'.

Samsung Mobile US used social media to humorously criticize Apple's new foldable phone, highlighting its own advancements in foldable technology. The playful ex

Samsung and Motorola responded to Apple's iPhone Duo launch with memes and teasers, continuing Samsung's trend of using social media to mock Apple during produc

Vodafone Idea (Vi) ने अपना आधिकारिक लोगो बदल दिया है और अभिनेता शाहरुख खान को अपना ब्रांड एंबेसडर बनाया है, जिसमें कंपनी ने बदलाव का संकेत दिया है।

Dr. Squatch और IShowSpeed ने एक मिलियन डॉलर की प्रतियोगिता शुरू की है, जिसका उद्देश्य यह परीक्षण करना है कि ब्रांड कैसे क्रिएटर्स के साथ अपने दर्शकों के इंटरैक्

The Gifts World Expo in Bengaluru highlighted the growing importance of brand storytelling, authenticity, and sustainability in meeting evolving customer expect

Jewellery brand GIVA pulled its Kriti Sanon Rakshabandhan due to safety concerns for its on-ground staff following incidents near stores. GIVA's founder, Ishend

U.S. Open sponsors are shifting their marketing strategies from traditional endorsement deals to creating immersive experiences, altering how brands engage with

Callaway and Good Good Golf are facing significant backlash over a co-branded that depicts a man shoving a woman to the ground for touching his golf club. Mark

Target launched an exclusive preview of its new Beauty Studio for creators at LTK Con this week, ahead of its official launch on September 10th.

Macy's hosted a dinner for social media influencers in August to promote the upcoming 100th Thanksgiving Day Parade.

Luxury brands like Miu Miu and Dior are increasingly collaborating with "intellectual influencers" such as writers and thinkers. This shift is attributed to you

Colgate has partnered with Bombay Shaving Company to leverage its D2C expertise for Palmolive ads, following disappointing sales performance for the Palmolive b

Jamie Oliver's new vertical comedy, created by Baby Teeth in collaboration with Life360, demonstrates how brands are utilizing entertainment to engage establish

A giant hairball was rolled through Manhattan streets as a marketing stunt to raise awareness about hair loss and premature aging concerns. The unusual installa

AT&T CMO Kellyn Smith Kenny has successfully quantified the financial impact of "brand love," demonstrating that customers who love the brand are three times le

Netflix conducted a marketing stunt on Sunset Boulevard, paying an actor to live in a billboard for three days to promote an upcoming film, as the streaming gia

Fans are criticizing Rockstar Games for its decision to premiere an extended look at Grand Theft Auto 6 on Netflix, requiring a subscription to watch it early.

BMW is displaying banner ads for "Spider-Man: Brand New Day" on the Control Displays of its vehicles, a move confirmed by BMW as part of a broader brand partner

'Spider-Man: Brand New Day' achieved a record-setting $309 million promotional campaign, with on-screen brand appearances highlighting the future of advertising

Brands are intensifying their focus on Gen Z consumers, particularly on Instagram, following recent developments. Companies in food and apparel are increasing s

Adidas and LEGO successfully dominated social media conversations and engagement during the recent World Cup, attributed to their strategic activations both ins

Meta's pro-AI ad campaign is notably lacking in actual AI content, aiming to counter negativity without clearly explaining the benefits.

Meta launched a new AI optimism that uses David Bowie's song "Five Years," which is about human extinction.