ECB Pushing for More Free-to-Air Cricket Coverage; ITV Open to Showing Test Matches

27 August 2026 at 1:04 pmHyperFast News

#ECB #free-to-air coverage #ITV #Test cricket #Sky Sports #rights packages #Comcast

Summary

The England and Wales Cricket Board (ECB) plans to offer more free-to-air rights packages for cricket from 2029, with ITV open to showing Test cricket and Sky Sports potentially sharing content.

ECB Pushing for More Free-to-Air Cricket Coverage; ITV Open to Showing Test Matches

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