McDonald's Taps Skye Anderson to Revive Sluggish US Business After Sales Miss Expectations

Summary

McDonald's has appointed Skye Anderson as the new president of its U.S. business, following slower-than-expected sales growth of 0.8% in the second quarter. CEO Chris Kempczinski stated that the company's strategy was sound but execution was lacking, citing too many new product launches and unclear marketing. Anderson, a 26-year company veteran, is tasked with reviving the crucial U.S. market, which analysts estimate accounts for 40% of McDonald's global business.