Meta launches AI shopper 'Muse' amid consumer reluctance to delegate spending

Summary

Meta has launched Muse, an AI personal agent designed to shop autonomously for users, but consumer surveys indicate a reluctance to let AI spend their money due to privacy concerns and a preference for human control over purchases. While AI-powered assistants are gaining traction for product discovery, most consumers are hesitant to fully delegate the buying process, especially given Meta's past privacy issues.