Summary
Shuddh Swad, founded by Jayanta Karmakar and Kailash Bouri in 2025, aims to revive traditional regional Indian snacks like thekua, focusing on authentic recipes, hygiene, and freshness. The company, which has crossed Rs 1 crore in revenue within its first year, sells three variants of thekua online and through e-commerce platforms, using traditional methods and no preservatives.
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