UK SMBs Increasingly Adopt AI for Advertising, Viewing It as Key to Expansion, Amazon Ads Survey Finds

Summary

A new survey by Amazon Ads reveals that UK small and medium businesses (SMBs) are increasingly using AI for advertising, particularly for streaming TV platforms, and view it as crucial for expansion and competitiveness. Nearly three-quarters of UK SMBs find AI advertising tools make streaming TV accessible, with 52% highlighting its role in international expansion.