27 July 2026 at 1:21 am
Summary
Cloudflare's analysis of the 2026 FIFA World Cup revealed that kick-off times, rather than match importance, significantly impacted global web traffic and online behavior. The biggest internet traffic surge occurred during Argentina's quarter-final win over Switzerland, not the final, with overnight matches more than doubling normal traffic in some regions and a shift towards streaming impacting traffic patterns during breaks.
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