Summary
Zoho's Global Head for Startups, Gautam Varma, presented a playbook for MSMEs at the MSME Sparks 2026 event, advocating for adopting startup agility while maintaining financial discipline. He emphasized leveraging technology and data-driven decisions, citing the example of Tulsi Weigh Solutions, a 70-year-old company that integrated Zoho One to enhance operations and decision-making.
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