Adidas News

This autumn, Londoners can look forward to new launches including a refreshed Sézane, a revitalized All Saints, and the release of Simone Rocha's collaboration

Overtime has extended its partnership with Adidas through a new multi-year agreement. The two entities initially signed a multi-year deal in 2023.

The iconic Nike swoosh will be absent from the World Cup final, marking a significant visibility boost for Adidas amid an intense brand rivalry.

Authorities discovered $10 million worth of fake Adidas and Nike streetwear at an Arcadia warehouse after Los Angeles County sheriffs tracked 25,000 units of co

BYD and Denza have launched the BYD and Denza Lifestyle Privilege Programme on Monday, August 31, offering perks at 88 brands including Adidas, KFC, and mewatch

Nike and Adidas are regaining market share in the running shoe industry, accelerating their growth while challengers like On and Hoka, who capitalized on their

K-pop group Babymonster is scheduled to appear in Singapore in August for the Adidas Orchard Ignition event, which will also feature a Mercedes-AMG Petronas F1

BOA Technology has collaborated with Adidas to release the new CODECHAOS 27 BOA golf shoe, expanding Adidas's popular CODECHAOS lineup.

Adidas and LEGO successfully dominated social media conversations and engagement during the recent World Cup, attributed to their strategic activations both ins

Adidas is optimistic that its prominent presence at the World Cup will boost its sales in the U.S. market, with CEO Bjørn Gulden stating the timing couldn't hav

Pink boots have become a popular trend among players at the World Cup across USA, Canada, and Mexico, despite different brand sponsorships, leading to speculati

Official photos and the release date for Arsenal's 2026/27 away kit have been leaked online, showing a dark blue design with yellow and red accents, featuring t

Indiana Fever guard Sophie Cunningham is set to release her first Adidas PE sneaker, the "Crazy Energy," on July 24th for $120. This follows the recent announce

WNBA star Sophie Cunningham is set to release a new Adidas Crazy Energy "Sophie Cunningham" PE sneaker on July 24 for $120. The sneaker, predominantly pink and

The 2026 World Cup Golden Boot race has become a battle of sponsorship, with Adidas-backed Lionel Messi and Nike-affiliated Kylian Mbappé leading the scoring. E

A new export-oriented footwear manufacturing unit is expected to generate 13,500 jobs, with a significant focus on recruiting women, and will cater to global br

Lionel Messi, despite his introverted nature, is a commercial powerhouse, with his brand value tied to his on-pitch greatness, making him a goldmine for FIFA. F

Tennessee football and Adidas have unveiled their new 'dark mode' alternate uniforms, which are a recreation of previous black jersey designs. The Volunteers ha

The World Cup has become a major battleground for sportswear giants Nike and Adidas, as both companies heavily invest in the tournament to dominate the American