Digital Advertising News

28 Aug 20267:26 pm

Business28 Aug 2026 · 7:26 pm7:26 pm

India's Entertainment & Media Industry Projected to Reach $36.7 Billion by 2030

India's entertainment and media industry is projected to reach $36.7 billion by 2030, driven primarily by digital advertising and video OTT platforms. Gaming an

22 Aug 202612:18 am

advertising22 Aug 2026 · 12:18 am12:18 am

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TV Ad Volumes Drop 7% in January-July 2026 as Brands Prioritize Digital Platforms

Television advertising volumes decreased by 7% from January to July 2026 compared to the previous year, continuing a trend of brands shifting their budgets to d

28 Jul 20263:21 am

Artificial Intelligence28 Jul 2026 · 3:21 am3:21 am

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AI Search Redirects Web Traffic, Challenges Publisher Business Models, and Reshapes Digital Advertising

AI search is significantly reducing web traffic to publishers, with users clicking traditional results less often when AI summaries are present, leading to a de

25 Jul 20263:19 pm

Technology25 Jul 2026 · 3:19 pm3:19 pm

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Telangana Launches Digital Advertising Services at MeeSeva Centres with Meta Support

Telangana has launched digital advertising services at its MeeSeva centres with support from Meta.

19 Jul 202611:19 pm

Media Industry19 Jul 2026 · 11:19 pm11:19 pm

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Historical Data, OTT Metrics Aid Broadcasters Amid BARC Suspension, Challenges Remain

Broadcasters are using historical data and OTT metrics to pitch ads due to the suspension of BARC ratings, but challenges persist without a common TV currency,

18 Jul 20261:17 am

Business18 Jul 2026 · 1:17 am1:17 am

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JioStar Reports 14.5% Profit Increase, Driven by IPL and Digital Ads

JioStar reported a 14.5% increase in net profit to Rs. 665 crore, driven by subscriptions and digital ads, with revenue rising 14% to Rs. 10,946 crore. The comp

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