Fan Engagement News

John Chayka states that the Toronto Maple Leafs are aiming to earn the love of their passionate and long-suffering fan base.

Marco Paglia, Chief Product Officer at Musixmatch, argues that lyrics are crucial for transforming casual music streamers into dedicated fans by fostering activ

La Liga will become the first football league to implement Connected Ball technology in every match starting from the 2026/27 season. This initiative aims to en

Spotify is developing an AI-powered remix feature for subscribers, aiming to boost fan engagement and create new revenue streams for artists, despite concerns f

Tottenham Women's team has become a source of enjoyment for Spurs fans, providing a distraction from the men's team's struggles. Their exciting football last se

Salesforce is collaborating with Formula 1 to manage its vast amounts of data, aiming to enhance fan engagement through new applications like Tech Director and

Manchester City has announced a new initiative offering 100-500 tickets for £10 (adults), £7.50 (concessions), and £5 (children) for every 2026-27 Premier Leagu

Despite initial concerns, the US-hosted World Cup has seen immense success, with record-breaking stadium attendance and TV viewership. American fans are embraci

Caitlin Clark, despite not playing in the Phoenix Mercury vs. Indiana Fever game, was the center of attention, drawing large crowds and cheers from fans. Her po