Matcha News

A Google report indicates that matcha's popularity is waning in Indian cities, with a new obsession emerging.

The growing demand for matcha in the U.S. is straining Japan's tea supply chain, prompting one Shizuoka producer to adopt solar-powered farming for sustainabili

Matcha drinking has doubled in Australia, with the green beverage becoming a staple on menus, driven by demand from customers under 35.

Werner Kalecinski, an 89-year-old German, has become a TikTok sensation among young Germans, transforming from a widower to a social media star despite his disl

The global boom in matcha consumption has revitalized Japan's tea industry but highlighted its supply limitations, creating an opportunity for China, the world'

Indian café chains are experiencing growth driven by premium drinks, but rising costs of imported ingredients like matcha and hojicha are challenging their prof

Greggs, the UK's largest fast-food chain, has seen its profits rise due to a pivot towards matcha and protein-based menu items, aligning with changing consumer