Mattel News

Mattel is expanding its 'KPop Demon Hunters' toy line this week with new action figures, capitalizing on the film's strong streaming performance on Netflix.

Mattel has released its new 'KPop Demon Hunters' Deluxe Rumi Fashion Doll, making it available for purchase.

Gap Inc. CEO Richard Dickson, known for reviving Barbie at Mattel, is attempting to revitalize Gap by reconnecting the brand with cultural relevance through cel

Mattel has announced the release date for articulated action figures of HUNTR/X and the Saja Boys from Netflix's animated series "KPop Demon Hunters," which wil

Mattel is releasing a full-scale building brick set of the original Xbox, priced at $330, which includes a controller that interacts with three game-inspired di

Mattel has released a collector's Barbie doll to honor the musical legacy of the late iconic singer Whitney Houston. The doll commemorates over four decades of

Warner Bros. is actively working to finalize a deal for a 'Barbie' sequel before December, when the film rights are set to revert to Mattel.

Mattel reports that digital content is driving increased demand for physical toys in India, a key market due to its youth population and improving economy, whil

The USPS has released new Forever stamps celebrating Barbie, the iconic doll first introduced by Mattel in 1959.