Microdrama News

Experts predict that AI-assisted content will comprise about 80% of microdrama production in India within 18 months, significantly reducing creation time and co

Flipkart has introduced a microdrama feature within its main e-commerce app under the 'Play' section, which also includes 'Explore' for content-led shopping dis

India's microdrama industry is shifting focus from user acquisition to retention and monetization, with analysts predicting market consolidation among dominant

While early entrants are exiting the microdrama space, Yash Raj Films is venturing into it, facing challenges in monetization despite audience engagement, as st

Microdrama has become a mainstream entertainment format in India, with 80% of Indians embracing it and spending over fifteen minutes daily watching short, episo

The rise of microdramas and AI-native productions is transforming content creation by significantly reducing production costs, though challenges like writing ta

Character.AI is expanding beyond chatbots with the launch of c.ai Series, short-form, episodic animated videos primarily created using generative AI. This move

Character.AI is entering the microdrama arena with its own productions, allowing users to interact with show characters, ask questions, and roleplay different s

Character.ai has launched c.ai Series, a new microdrama platform that allows viewers to interact with characters after episodes, aiming to boost engagement.