Sponsorship News

Toyota has become the new title partner of the U.S. Snowboard Team, expanding its partnership with U.S. Ski & Snowboard through 2028.

The founder of the Ladakh Marathon, Chewang, stated that the event successfully attracts runners and corporate backing without actively seeking sponsors.

Half of the Premier League clubs face losing millions of pounds as government plans to ban sponsorship from unlicensed gambling companies, with an eight-week co

Hyundai Motor Company has officially become the automotive partner of the UEFA Champions League.

JioStar's Bigg Boss franchise has secured over 95 sponsors across six language editions for the upcoming 2026 festive season. This multi-market strategy attract

London City Lionesses have secured a new front-of-shirt sponsorship deal with Nike, which their American owner Michele Kang claims is the largest in women's foo

The Bigg Boss franchise has created a two-tier advertising ecosystem, attracting over 95 sponsors for its six language editions for the 2026 festive season, inc

Haier has announced a significant four-year global partnership with the UEFA Champions League, aiming to connect elite football with consumers.

Zavaray Poonawalla will be sponsoring key races during the upcoming Mysuru racing season.

The London Science Museum has ended its long-standing partnership with the oil and gas company BP, a move described by campaigners as a "seismic shift" after ye

Good Good Golf has withdrawn its sponsorship from an upcoming PGA tournament, and Callaway has terminated its partnership with the company, following a recent b

Chelsea Football Club has secured Circle's USDC as its new front-of-shirt sponsor.

Good Good Golf has lost its Callaway deal and PGA Tour event sponsorship following a sexism row over a controversial video depicting a man shoving a woman.

Good Good Golf has withdrawn its sponsorship from a PGA Tour event following criticism over an perceived to portray violence against women. The company stated i

The PGA Tour and Good Good Golf have ended their sponsorship of a FedEx Cup Fall event, following backlash from a Callaway . This move makes the PGA Tour the la

The Kellogg's Raisin Bran "Fibes" partnership with New Jersey 5 is being highlighted again at the Major League Pickleball Finals in NYC, serving as a model for

Callaway has terminated its partnership with YouTube group Good Good Golf following backlash over an perceived to depict violence against women. The golf equipm

The Sydney Roosters have downgraded their sponsorship deal with ACFS Port Logistics following the Scots College scandal, with chairman Nick Politis addressing t

The Emami Group has announced its departure from its investor role with East Bengal but will continue its association with the club as a sponsor.

Scottish judoka Summer Shaw, a Commonwealth Games bronze medalist, returned to her part-time McDonald's job to fund her sporting career, highlighting her need f

Para table tennis champion Kunal Arora, who has uneven leg lengths, is forced to halve his training due to the high cost of a prosthetic extension, despite havi

Donald Trump's IndyCar race, the Freedom 250 Grand Prix, is anticipated to attract powerful CEOs as new sponsors like Boeing, SpaceX's Starlink, and Delta Air L

Major sponsors are beginning to distance themselves from Sydney Swans players involved in assault allegations, deepening the scandal.

NordVPN has announced a new partnership with Crystal Palace Football Club, making it the club's Official VPN Partner and marking NordVPN's second Premier League