Sponsorships News

11 Sept 202611:37 pm

Business11 Sept 2026 · 11:37 pm11:37 pm

US Open Transforms Into Half-Billion-Dollar Business Driven by Exclusivity

The U.S. Open has transformed into a half-billion-dollar business, generating $559.6 million in operating revenue in 2024, primarily through ticket sales, spons

29 Aug 202611:16 pm

Marketing29 Aug 2026 · 11:16 pm11:16 pm

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U.S. Open Sponsors Pivot to Immersive Experiences, Moving Beyond Endorsement Deals

U.S. Open sponsors are shifting their marketing strategies from traditional endorsement deals to creating immersive experiences, altering how brands engage with

Sponsorships News

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US Open Transforms Into Half-Billion-Dollar Business Driven by Exclusivity

U.S. Open Sponsors Pivot to Immersive Experiences, Moving Beyond Endorsement Deals

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