Summary
TGR Haas F1 team has partnered with Infobip to launch RaceMate, an AI-powered fan companion that provides conversational updates and gamified engagement, aiming to fund car development through merchandise marketing. RaceMate, available on WhatsApp Business Platform and Apple Messages for Business, allows fans to interact with the team, virtually try on merchandise, and offers a safe platform for younger fans, with plans to evolve into a 'second screen' experience during races.
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